Jeep Wrangler vs Kia Sportage Hybrid: cost to own

Verdict, over 6 years

The Kia Sportage Hybrid costs about $6,235 less

That's $87 a month. Closest matching trims: same fuel and drive where possible.

Wrangler Sport$1,241/moTrue cost

Sportage Hybrid EX✓ $1,155/moTrue cost

2026 Jeep Wrangler

Closest matching trim: Wrangler Sport

Sticker (MSRP)$41,600

+$8,904→↓Freight, fees, HST

Drive away$50,504

+ running costs→↓− $23,723 resale

True cost$1,241/moA month to own, after resale

2027 Kia Sportage Hybrid

Closest matching trim: Sportage Hybrid EX

Sticker (MSRP)$41,645

+$8,837→↓Freight, fees, HST

Drive away$50,482

+ running costs→↓− $21,592 resale

True cost$1,155/moA month to own, after resale

Line by line


Price
Sticker (MSRP)	✓ $41,600	$41,645	Wrangler by $45
Freight and fees, before tax	$3,094	✓ $3,030	Sportage Hybrid by $64
Sales tax (HST)	$5,810	✓ $5,808	Sportage Hybrid by $2
Drive-away price	$50,504	✓ $50,482	Sportage Hybrid by $22
Running costs, 6 years
Fuel or charging	$20,423	✓ $11,216	Sportage Hybrid by $9,207
Insurance (estimate)	✓ $14,649	$15,771	Wrangler by $1,122
Maintenance (estimate)	$7,378	✓ $7,127	Sportage Hybrid by $251
Loan rate	6.5%	6.5%	—
Loan interest	$9,570	✓ $9,566	Sportage Hybrid by $4
Lost return on your money	$10,479	✓ $10,475	Sportage Hybrid by $4
Resale after 6 yrs	✓ −$23,723	−$21,592	Wrangler by $2,131
Total
True cost	$89,372	✓ $83,137	Sportage Hybrid by $6,235
True cost a month	$1,241/mo	✓ $1,155/mo	Sportage Hybrid by $86
You pay each month	$1,356/mo	✓ $1,240/mo	Sportage Hybrid by $116
Practical
Fuel type	Gas	Hybrid	—
Seats	4	5	—
Carry-ons, 2 people	3	8+	—
Towing, lb	2,000	2,000	—
Cargo behind row 2, litres	365.3	✓ 977	—
Length	4.24 m	4.68 m	—
Ground clearance	—	21 cm	—
Resale % after 6 yrs	✓ 57%	52%	—
US crash test	Not rated yet	✓ 5★	—
European crash test	—	✓ 5★ (2022)	—

Price

Sticker (MSRP)

Wrangler Sport ✓ $41,600Sportage Hybrid EX $41,645Cheaper by Wrangler by $45

Freight and fees, before tax

Wrangler Sport $3,094Sportage Hybrid EX ✓ $3,030Cheaper by Sportage Hybrid by $64

Sales tax (HST)

Wrangler Sport $5,810Sportage Hybrid EX ✓ $5,808Cheaper by Sportage Hybrid by $2

Drive-away price

Wrangler Sport $50,504Sportage Hybrid EX ✓ $50,482Cheaper by Sportage Hybrid by $22

Running costs, 6 years

Fuel or charging

Wrangler Sport $20,423Sportage Hybrid EX ✓ $11,216Cheaper by Sportage Hybrid by $9,207

Insurance (estimate)

Wrangler Sport ✓ $14,649Sportage Hybrid EX $15,771Cheaper by Wrangler by $1,122

Maintenance (estimate)

Wrangler Sport $7,378Sportage Hybrid EX ✓ $7,127Cheaper by Sportage Hybrid by $251

Loan rate

Wrangler Sport 6.5%Sportage Hybrid EX 6.5%Cheaper by —

Loan interest

Wrangler Sport $9,570Sportage Hybrid EX ✓ $9,566Cheaper by Sportage Hybrid by $4

Lost return on your money

Wrangler Sport $10,479Sportage Hybrid EX ✓ $10,475Cheaper by Sportage Hybrid by $4

Resale after 6 yrs

Wrangler Sport ✓ −$23,723Sportage Hybrid EX −$21,592Cheaper by Wrangler by $2,131

Total

True cost

Wrangler Sport $89,372Sportage Hybrid EX ✓ $83,137Cheaper by Sportage Hybrid by $6,235

True cost a month

Wrangler Sport $1,241/moSportage Hybrid EX ✓ $1,155/moCheaper by Sportage Hybrid by $86

You pay each month

Wrangler Sport $1,356/moSportage Hybrid EX ✓ $1,240/moCheaper by Sportage Hybrid by $116

Practical

Fuel type

Wrangler Sport GasSportage Hybrid EX HybridCheaper by —

Seats

Wrangler Sport 4Sportage Hybrid EX 5Cheaper by —

Carry-ons, 2 people

Wrangler Sport 3Sportage Hybrid EX 8+Cheaper by —

Towing, lb

Wrangler Sport 2,000Sportage Hybrid EX 2,000Cheaper by —

Cargo behind row 2, litres

Wrangler Sport 365.3Sportage Hybrid EX ✓ 977Cheaper by —

Length

Wrangler Sport 4.24 mSportage Hybrid EX 4.68 mCheaper by —

Ground clearance

Wrangler Sport —Sportage Hybrid EX 21 cmCheaper by —

Resale % after 6 yrs

Wrangler Sport ✓ 57%Sportage Hybrid EX 52%Cheaper by —

US crash test

Wrangler Sport Not rated yetSportage Hybrid EX ✓ 5★Cheaper by —

European crash test

Wrangler Sport —Sportage Hybrid EX ✓ 5★ (2022)Cheaper by —

✓ marks the better figure. Resale is from used prices: the Wrangler from its own, the Sportage Hybrid typical for its type and brand. These trims differ in fuel (gas vs hybrid), which drives part of the gap. Their stickers differ by $45.