Subaru Impreza vs Volkswagen Jetta: cost to own

Verdict, over 6 years

The Subaru Impreza costs about $6,832 less

That's $95 a month. Closest matching trims: same fuel and drive where possible.
Impreza Convenience 5-door✓ $921/moTrue cost
Jetta Trendline$1,016/moTrue cost
2026 Subaru Impreza
2026 Subaru Impreza
Closest matching trim: Impreza Convenience 5-door
Sticker (MSRP)$28,295
+$6,657→↓Freight, fees, HST
Drive away$34,952
+ running costs→↓− $17,454 resale
True cost$921/moA month to own, after resale
2026 Volkswagen Jetta
2026 Volkswagen Jetta
Closest matching trim: Jetta Trendline
Sticker (MSRP)$27,495
+$6,910→↓Freight, fees, HST
Drive away$34,405
+ running costs→↓− $14,854 resale
True cost$1,016/moA month to own, after resale

Line by line

Price
Sticker (MSRP)$28,295✓ $27,495Jetta by $800
Freight and fees, before tax✓ $2,636$2,952Impreza by $316
Sales tax (HST)$4,021✓ $3,958Jetta by $63
Drive-away price$34,952✓ $34,405Jetta by $547
Running costs, 6 years
Fuel or charging$13,225✓ $12,053Jetta by $1,172
Insurance (estimate)✓ $12,274$20,192Impreza by $7,918
Maintenance (estimate)$9,451✓ $7,704Jetta by $1,747
Loan rate6.5%6.5%—
Loan interest$6,299✓ $6,184Jetta by $115
Lost return on your money$7,479✓ $7,374Jetta by $105
Resale after 6 yrs✓ −$17,454−$14,854Impreza by $2,600
Total
True cost✓ $66,317$73,148Impreza by $6,831
True cost a month✓ $921/mo$1,016/moImpreza by $95
You pay each month✓ $990/mo$1,050/moImpreza by $60
Practical
Fuel typeGasGas—
Seats55—
Carry-ons, 2 people53—
Cargo behind row 2, litres✓ 578399—
Length4.47 m4.74 m—
Ground clearance13 cm✓ 14 cm—
Resale % after 6 yrs✓ 62%54%—
US crash test5★5★—
European crash test✓ 5★ (2024)——
Price
Sticker (MSRP)
Impreza Convenience 5-door $28,295Jetta Trendline ✓ $27,495Cheaper by Jetta by $800
Freight and fees, before tax
Impreza Convenience 5-door ✓ $2,636Jetta Trendline $2,952Cheaper by Impreza by $316
Sales tax (HST)
Impreza Convenience 5-door $4,021Jetta Trendline ✓ $3,958Cheaper by Jetta by $63
Drive-away price
Impreza Convenience 5-door $34,952Jetta Trendline ✓ $34,405Cheaper by Jetta by $547
Running costs, 6 years
Fuel or charging
Impreza Convenience 5-door $13,225Jetta Trendline ✓ $12,053Cheaper by Jetta by $1,172
Insurance (estimate)
Impreza Convenience 5-door ✓ $12,274Jetta Trendline $20,192Cheaper by Impreza by $7,918
Maintenance (estimate)
Impreza Convenience 5-door $9,451Jetta Trendline ✓ $7,704Cheaper by Jetta by $1,747
Loan rate
Impreza Convenience 5-door 6.5%Jetta Trendline 6.5%Cheaper by —
Loan interest
Impreza Convenience 5-door $6,299Jetta Trendline ✓ $6,184Cheaper by Jetta by $115
Lost return on your money
Impreza Convenience 5-door $7,479Jetta Trendline ✓ $7,374Cheaper by Jetta by $105
Resale after 6 yrs
Impreza Convenience 5-door ✓ −$17,454Jetta Trendline −$14,854Cheaper by Impreza by $2,600
Total
True cost
Impreza Convenience 5-door ✓ $66,317Jetta Trendline $73,148Cheaper by Impreza by $6,831
True cost a month
Impreza Convenience 5-door ✓ $921/moJetta Trendline $1,016/moCheaper by Impreza by $95
You pay each month
Impreza Convenience 5-door ✓ $990/moJetta Trendline $1,050/moCheaper by Impreza by $60
Practical
Fuel type
Impreza Convenience 5-door GasJetta Trendline GasCheaper by —
Seats
Impreza Convenience 5-door 5Jetta Trendline 5Cheaper by —
Carry-ons, 2 people
Impreza Convenience 5-door 5Jetta Trendline 3Cheaper by —
Cargo behind row 2, litres
Impreza Convenience 5-door ✓ 578Jetta Trendline 399Cheaper by —
Length
Impreza Convenience 5-door 4.47 mJetta Trendline 4.74 mCheaper by —
Ground clearance
Impreza Convenience 5-door 13 cmJetta Trendline ✓ 14 cmCheaper by —
Resale % after 6 yrs
Impreza Convenience 5-door ✓ 62%Jetta Trendline 54%Cheaper by —
US crash test
Impreza Convenience 5-door 5★Jetta Trendline 5★Cheaper by —
European crash test
Impreza Convenience 5-door ✓ 5★ (2024)Jetta Trendline —Cheaper by —

✓ marks the better figure. Resale for both is from their own used prices (unless you lease). Their stickers differ by $800.