BMW M3 vs Genesis G90: cost to own

Verdict, over 6 years

The BMW M3 costs about $25,297 less

That's $351 a month. Closest matching trims: same fuel and drive where possible.
M3 Sedan✓ $2,359/moTrue cost
G90 Prestige$2,710/moTrue cost
2027 BMW M3
2027 BMW M3
Closest matching trim: M3 Sedan
Sticker (MSRP)$96,500
+$16,721→↓Freight, fees, HST
Drive away$113,221
+ running costs→↓− $47,285 resale
True cost$2,359/moA month to own, after resale
2026 Genesis G90
2026 Genesis G90
Closest matching trim: G90 Prestige
Sticker (MSRP)$118,000
+$19,570→↓Freight, fees, HST
Drive away$137,570
+ running costs→↓− $52,500 resale
True cost$2,710/moA month to own, after resale

Line by line

Price
Sticker (MSRP)✓ $96,500$118,000M3 by $21,500
Freight and fees, before tax✓ $3,696$3,743M3 by $47
Sales tax (HST)✓ $13,025$15,827M3 by $2,802
Drive-away price✓ $113,221$137,570M3 by $24,349
Running costs, 6 years
Fuel or charging$25,574✓ $23,576G90 by $1,998
Insurance (estimate)✓ $20,060$22,568M3 by $2,508
Maintenance (estimate)$12,850✓ $8,685G90 by $4,165
Loan rate6.5%6.5%—
Loan interest✓ $22,761$27,881M3 by $5,120
Lost return on your money✓ $22,579$27,277M3 by $4,698
Resale after 6 yrs−$47,285✓ −$52,500G90 by $5,215
Total
True cost✓ $169,852$195,149M3 by $25,297
True cost a month✓ $2,359/mo$2,710/moM3 by $351
You pay each month✓ $2,633/mo$2,991/moM3 by $358
Practical
Fuel typePremium gasPremium gas—
Seats55—
Carry-ons, 2 peopleNot published2—
Cargo behind row 2, litresNot published300—
Length4.80 m5.28 m—
Ground clearance—15 cm—
Resale % after 6 yrs✓ 49%44%—
US crash testNot rated yetNot rated yet—
Price
Sticker (MSRP)
M3 Sedan ✓ $96,500G90 Prestige $118,000Cheaper by M3 by $21,500
Freight and fees, before tax
M3 Sedan ✓ $3,696G90 Prestige $3,743Cheaper by M3 by $47
Sales tax (HST)
M3 Sedan ✓ $13,025G90 Prestige $15,827Cheaper by M3 by $2,802
Drive-away price
M3 Sedan ✓ $113,221G90 Prestige $137,570Cheaper by M3 by $24,349
Running costs, 6 years
Fuel or charging
M3 Sedan $25,574G90 Prestige ✓ $23,576Cheaper by G90 by $1,998
Insurance (estimate)
M3 Sedan ✓ $20,060G90 Prestige $22,568Cheaper by M3 by $2,508
Maintenance (estimate)
M3 Sedan $12,850G90 Prestige ✓ $8,685Cheaper by G90 by $4,165
Loan rate
M3 Sedan 6.5%G90 Prestige 6.5%Cheaper by —
Loan interest
M3 Sedan ✓ $22,761G90 Prestige $27,881Cheaper by M3 by $5,120
Lost return on your money
M3 Sedan ✓ $22,579G90 Prestige $27,277Cheaper by M3 by $4,698
Resale after 6 yrs
M3 Sedan −$47,285G90 Prestige ✓ −$52,500Cheaper by G90 by $5,215
Total
True cost
M3 Sedan ✓ $169,852G90 Prestige $195,149Cheaper by M3 by $25,297
True cost a month
M3 Sedan ✓ $2,359/moG90 Prestige $2,710/moCheaper by M3 by $351
You pay each month
M3 Sedan ✓ $2,633/moG90 Prestige $2,991/moCheaper by M3 by $358
Practical
Fuel type
M3 Sedan Premium gasG90 Prestige Premium gasCheaper by —
Seats
M3 Sedan 5G90 Prestige 5Cheaper by —
Carry-ons, 2 people
M3 Sedan Not publishedG90 Prestige 2Cheaper by —
Cargo behind row 2, litres
M3 Sedan Not publishedG90 Prestige 300Cheaper by —
Length
M3 Sedan 4.80 mG90 Prestige 5.28 mCheaper by —
Ground clearance
M3 Sedan —G90 Prestige 15 cmCheaper by —
Resale % after 6 yrs
M3 Sedan ✓ 49%G90 Prestige 44%Cheaper by —
US crash test
M3 Sedan Not rated yetG90 Prestige Not rated yetCheaper by —

✓ marks the better figure. Resale for both is typical for their type and brand (unless you lease). Their stickers differ by $21,500.