Audi SQ5 vs Land Rover Defender 90: cost to own

Verdict, over 6 years

The Audi SQ5 costs about $16,955 less

That's $235 a month. Closest matching trims: same fuel and drive where possible.
SQ5 TFSI quattro S tronic✓ $1,935/moTrue cost
Defender 90 S$2,171/moTrue cost
2026 Audi SQ5
2026 Audi SQ5
Closest matching trim: SQ5 TFSI quattro S tronic
Sticker (MSRP)$74,800
+$13,885→↓Freight, fees, HST
Drive away$88,685
+ running costs→↓− $36,652 resale
True cost$1,935/moA month to own, after resale
2027 Land Rover Defender 90
2027 Land Rover Defender 90
Closest matching trim: Defender 90 S
Sticker (MSRP)$77,100
+$16,419→↓Freight, fees, HST
Drive away$93,519
+ running costs→↓− $37,779 resale
True cost$2,171/moA month to own, after resale

Line by line

Price
Sticker (MSRP)✓ $74,800$77,100SQ5 by $2,300
Freight and fees, before tax✓ $3,682$5,660SQ5 by $1,978
Sales tax (HST)✓ $10,203$10,759SQ5 by $556
Drive-away price✓ $88,685$93,519SQ5 by $4,834
Running costs, 6 years
Fuel or charging✓ $20,180$28,971SQ5 by $8,791
Insurance (estimate)✓ $17,619$20,126SQ5 by $2,507
Maintenance (estimate)$13,961$13,961—
Loan rate6.5%6.5%—
Loan interest✓ $17,600$18,617SQ5 by $1,017
Lost return on your money✓ $17,846$18,778SQ5 by $932
Resale after 6 yrs−$36,652✓ −$37,779Defender 90 by $1,127
Total
True cost✓ $139,329$156,284SQ5 by $16,955
True cost a month✓ $1,935/mo$2,171/moSQ5 by $236
You pay each month✓ $2,127/mo$2,365/moSQ5 by $238
Practical
Fuel typePremium gasPremium gas—
Seats55—
Carry-ons, 2 peopleNot publishedNot published—
Cargo behind row 2, litresNot publishedNot published—
Resale % after 6 yrs49%49%—
US crash testNot rated yetNot rated yet—
Price
Sticker (MSRP)
SQ5 TFSI quattro S tronic ✓ $74,800Defender 90 S $77,100Cheaper by SQ5 by $2,300
Freight and fees, before tax
SQ5 TFSI quattro S tronic ✓ $3,682Defender 90 S $5,660Cheaper by SQ5 by $1,978
Sales tax (HST)
SQ5 TFSI quattro S tronic ✓ $10,203Defender 90 S $10,759Cheaper by SQ5 by $556
Drive-away price
SQ5 TFSI quattro S tronic ✓ $88,685Defender 90 S $93,519Cheaper by SQ5 by $4,834
Running costs, 6 years
Fuel or charging
SQ5 TFSI quattro S tronic ✓ $20,180Defender 90 S $28,971Cheaper by SQ5 by $8,791
Insurance (estimate)
SQ5 TFSI quattro S tronic ✓ $17,619Defender 90 S $20,126Cheaper by SQ5 by $2,507
Maintenance (estimate)
SQ5 TFSI quattro S tronic $13,961Defender 90 S $13,961Cheaper by —
Loan rate
SQ5 TFSI quattro S tronic 6.5%Defender 90 S 6.5%Cheaper by —
Loan interest
SQ5 TFSI quattro S tronic ✓ $17,600Defender 90 S $18,617Cheaper by SQ5 by $1,017
Lost return on your money
SQ5 TFSI quattro S tronic ✓ $17,846Defender 90 S $18,778Cheaper by SQ5 by $932
Resale after 6 yrs
SQ5 TFSI quattro S tronic −$36,652Defender 90 S ✓ −$37,779Cheaper by Defender 90 by $1,127
Total
True cost
SQ5 TFSI quattro S tronic ✓ $139,329Defender 90 S $156,284Cheaper by SQ5 by $16,955
True cost a month
SQ5 TFSI quattro S tronic ✓ $1,935/moDefender 90 S $2,171/moCheaper by SQ5 by $236
You pay each month
SQ5 TFSI quattro S tronic ✓ $2,127/moDefender 90 S $2,365/moCheaper by SQ5 by $238
Practical
Fuel type
SQ5 TFSI quattro S tronic Premium gasDefender 90 S Premium gasCheaper by —
Seats
SQ5 TFSI quattro S tronic 5Defender 90 S 5Cheaper by —
Carry-ons, 2 people
SQ5 TFSI quattro S tronic Not publishedDefender 90 S Not publishedCheaper by —
Cargo behind row 2, litres
SQ5 TFSI quattro S tronic Not publishedDefender 90 S Not publishedCheaper by —
Resale % after 6 yrs
SQ5 TFSI quattro S tronic 49%Defender 90 S 49%Cheaper by —
US crash test
SQ5 TFSI quattro S tronic Not rated yetDefender 90 S Not rated yetCheaper by —

✓ marks the better figure. Resale for both is typical for their type and brand (unless you lease). Their stickers differ by $2,300.