Audi SQ5 Sportback vs Land Rover Defender 110: cost to own

Verdict, over 6 years

The Audi SQ5 Sportback costs about $9,034 less

That's $125 a month. Closest matching trims: same fuel and drive where possible.
SQ5 Sportback Progressiv TFSI quattro S tronic✓ $2,056/moTrue cost
Defender 110 S$2,181/moTrue cost
2026 Audi SQ5 Sportback
2026 Audi SQ5 Sportback
Closest matching trim: SQ5 Sportback Progressiv TFSI quattro S tronic
Sticker (MSRP)$82,300
+$14,860→↓Freight, fees, HST
Drive away$97,160
+ running costs→↓− $40,327 resale
True cost$2,056/moA month to own, after resale
2027 Land Rover Defender 110
2027 Land Rover Defender 110
Closest matching trim: Defender 110 S
Sticker (MSRP)$78,700
+$16,627→↓Freight, fees, HST
Drive away$95,327
+ running costs→↓− $38,563 resale
True cost$2,181/moA month to own, after resale

Line by line

Price
Sticker (MSRP)$82,300✓ $78,700Defender 110 by $3,600
Freight and fees, before tax✓ $3,682$5,660SQ5 Sportback by $1,978
Sales tax (HST)$11,178✓ $10,967Defender 110 by $211
Drive-away price$97,160✓ $95,327Defender 110 by $1,833
Running costs, 6 years
Fuel or charging✓ $20,180$28,372SQ5 Sportback by $8,192
Insurance (estimate)✓ $18,081$19,730SQ5 Sportback by $1,649
Maintenance (estimate)$13,961$13,961—
Loan rate6.5%6.5%—
Loan interest$19,383✓ $18,997Defender 110 by $386
Lost return on your money$19,481✓ $19,127Defender 110 by $354
Resale after 6 yrs✓ −$40,327−$38,563SQ5 Sportback by $1,764
Total
True cost✓ $148,008$157,042SQ5 Sportback by $9,034
True cost a month✓ $2,056/mo$2,181/moSQ5 Sportback by $125
You pay each month✓ $2,276/mo$2,382/moSQ5 Sportback by $106
Practical
Fuel typePremium gasPremium gas—
Seats55—
Carry-ons, 2 peopleNot publishedNot published—
Cargo behind row 2, litresNot publishedNot published—
Resale % after 6 yrs49%49%—
US crash testNot rated yetNot rated yet—
Price
Sticker (MSRP)
SQ5 Sportback Progressiv TFSI quattro S tronic $82,300Defender 110 S ✓ $78,700Cheaper by Defender 110 by $3,600
Freight and fees, before tax
SQ5 Sportback Progressiv TFSI quattro S tronic ✓ $3,682Defender 110 S $5,660Cheaper by SQ5 Sportback by $1,978
Sales tax (HST)
SQ5 Sportback Progressiv TFSI quattro S tronic $11,178Defender 110 S ✓ $10,967Cheaper by Defender 110 by $211
Drive-away price
SQ5 Sportback Progressiv TFSI quattro S tronic $97,160Defender 110 S ✓ $95,327Cheaper by Defender 110 by $1,833
Running costs, 6 years
Fuel or charging
SQ5 Sportback Progressiv TFSI quattro S tronic ✓ $20,180Defender 110 S $28,372Cheaper by SQ5 Sportback by $8,192
Insurance (estimate)
SQ5 Sportback Progressiv TFSI quattro S tronic ✓ $18,081Defender 110 S $19,730Cheaper by SQ5 Sportback by $1,649
Maintenance (estimate)
SQ5 Sportback Progressiv TFSI quattro S tronic $13,961Defender 110 S $13,961Cheaper by —
Loan rate
SQ5 Sportback Progressiv TFSI quattro S tronic 6.5%Defender 110 S 6.5%Cheaper by —
Loan interest
SQ5 Sportback Progressiv TFSI quattro S tronic $19,383Defender 110 S ✓ $18,997Cheaper by Defender 110 by $386
Lost return on your money
SQ5 Sportback Progressiv TFSI quattro S tronic $19,481Defender 110 S ✓ $19,127Cheaper by Defender 110 by $354
Resale after 6 yrs
SQ5 Sportback Progressiv TFSI quattro S tronic ✓ −$40,327Defender 110 S −$38,563Cheaper by SQ5 Sportback by $1,764
Total
True cost
SQ5 Sportback Progressiv TFSI quattro S tronic ✓ $148,008Defender 110 S $157,042Cheaper by SQ5 Sportback by $9,034
True cost a month
SQ5 Sportback Progressiv TFSI quattro S tronic ✓ $2,056/moDefender 110 S $2,181/moCheaper by SQ5 Sportback by $125
You pay each month
SQ5 Sportback Progressiv TFSI quattro S tronic ✓ $2,276/moDefender 110 S $2,382/moCheaper by SQ5 Sportback by $106
Practical
Fuel type
SQ5 Sportback Progressiv TFSI quattro S tronic Premium gasDefender 110 S Premium gasCheaper by —
Seats
SQ5 Sportback Progressiv TFSI quattro S tronic 5Defender 110 S 5Cheaper by —
Carry-ons, 2 people
SQ5 Sportback Progressiv TFSI quattro S tronic Not publishedDefender 110 S Not publishedCheaper by —
Cargo behind row 2, litres
SQ5 Sportback Progressiv TFSI quattro S tronic Not publishedDefender 110 S Not publishedCheaper by —
Resale % after 6 yrs
SQ5 Sportback Progressiv TFSI quattro S tronic 49%Defender 110 S 49%Cheaper by —
US crash test
SQ5 Sportback Progressiv TFSI quattro S tronic Not rated yetDefender 110 S Not rated yetCheaper by —

✓ marks the better figure. Resale for both is typical for their type and brand (unless you lease). Their stickers differ by $3,600.